Media: TV
Category: Finance & insurance
Client: Chase
Agency: Droga5, New York
Production: Epoch Films
Country: United States of America
Director: Martin de Thurah
Chief Creative Officer: Neil Heymann
Creative Chairman: David Droga
Group Creative Director: Lauren Costa
Senior Art Director: Julia Melograna
Senior Copywriter: Nedal Ahmed
Executive Producer: Kyle Wright
Executive Producer: Melissa Culligan
Executive Producer: Angela Lupo
Executive Producer: Adrienne Mitchell
Senior Producer: Tsiliana Jolson
DoP: Monika Lenczewska
Chief Marketing Officer: Kristin Lemkau
Managing Director: Jeff Pilarcik
Marketing Director: Katherine Schoff
Lead Designer: Jason Severs
Strategist: Graham Jones
Group Account Director: Susan Pratchett
Music Supervisor: Mike Ladman
Designer: Andrew Diemer, Kelsey Lynch
Strategy Director: Hayley Parker
Interactive Producer: Nicole Bazzinotti, Emily Blumhardt
Chief Strategy Officer: Jonny Bauer
Account Management: Niamh Walsh
Design Director: Anna Fine
Print Producer: Riely Clough
Director of Communications Strategy: Danni Patterson
Chief Creation Officer: Sally-Ann Dale
Group Strategy Director: Dan Ng
Head of Art Production: Cliff Lewis
Senior Communications Strategist: Kevin Wilkerson
Legal Counsel: Sarah Fox
Head of Communications Strategy: Dean Challis
Deputy Head of Account Management: Agnes Fischer
Senior Business Affairs Manager: Tom Vendittelli
Group Project Manager: Rene Ramirez
Founding Partner: Duncan Marshall
Head of Business Affairs: Jocelyn Howard
Head of Film: Jesse Brihn
Co-Director of Interactive Production: Tasha Cronin, Justin Durazzo
Co-Head of Strategy: Colm Murphy
Account Directors: Pauline Tastenhoye
Line Production: Leah Allina
Colourist: Sofie Borup
VFX Supervisor: Camara Edwards
Edit Company: Exile NY
Editor: Shane Reid
Producer: Lauren Pullano & Dale Nicholls
Executive Producer: Sasha Hirschfeld
Head of Production: Evyn Bruce
Assistant Editor: Cutler Gray
Post Production Company: Method
Flame: Chris Hunt, Ed Lopez, Glen Bennett
2D : David Piombino, Scott Minter
Flame Lead: Randie Swanberg
Flame Artist: Suzanne Dyer
2D Supervisor: David Piombino
Sound Company: Q Department
Producer: Molly Young
Creative Lead: Drazen Bosnjak
Executive Producer: Zack Rice
Sound Recording: Erick Magnus
Talent: Lindsey McElroy
Title: Mamma Said Knock You Out
Published: August 2018
Synopsis:
As part of its sponsorship of the US Open, American bank Chase is launching a powerful new film featuring tennis legend Serena Williams, championing her next chapter as a new mother and legendary tennis player. The film, created by Droga5 New York and directed by Martin De Thurah, celebrates the fact that for Serena, this isn't a comeback; she's been here all along. In the film we see Serena going from nursery to practice court - reciting the lyrics of the LL COOL J classic 'Mama Said Knock You Out'. It’s both motivation for herself and a message to the world that motherhood isn’t something to 'come back' from. It’s a part of life that mothers in all stages of motherhood draw strength and motivation from.