Advertiser: JOHNSON & JOHNSON
Agency: DRAFTFCB BUENOS AIRES
Category: Short Format Internet Film
Advertising campaign: HAPPY HOUR
Director: Cinco
Director Of Photography: Demian Rodenstein
Account Manager: Karen Goldstein
Advertiser's Supervisor: Matias Robirosa
Advertiser's Supervisor: Belén Saravi
Account Supervisor: Agostina Luzzi
Producer: Cinco
Director Of Photography: Diego Robaldo
Other Credits: Emiliana De Medio
Art Director: Facundo Ardila
Executive Creative Director: Javier Campopiano
Agency Producer: Gabriel Lancioni
Chief Creative Officer: Javier Campopiano
Sound Design/Arrangement: Matias Schiselman
Agency Producer: Martin Mainetti
Other Credits: Ramiro Starosta
Creative Director: Tony Waissmann
Copywriter: Veronica Perera
Post Production: Wolf
Brief Explanation
KY is an intimate gel for those couple who need to revive their sex life.The teddy bear is a less original demonstration of love and also a cliché. Ky Gel fights back against the twee by killing teddy bears in order to bring back sexual activity and turn up the heat in your relationship.