Kabuto Noodles partnered with Viacom Media to secure ad space on Comedy Central to air the live improvised ad and worked with 18 Feet & Rising to create a unique and exciting concept for a TV ad that would make its launch memorable and create a buzz for the brand.
The live three-minute TV ad, directed by live broadcast director James Russell, aired at 9.10pm on Monday night on Comedy Central. It will be followed by 30-second cut-downs of the ad featuring individual skits.
Improvisation group: Mischief Theatre featuring Henry Lewis, Jonathan Burke, Dave Hearn & Nancy Wallinger
Host: Rob Carter
Live Broadcast Director: James Russell
http://en.wikipedia.org/wiki/James_Russell_(director)
Creatives: Anna Carpen & Alex Delaney
Concept Director: Jake Mavity for Tantrum
Producer: Emily Hodgson
Account Director: Adrienne Little
Production Company Producer: Vicki Betihavas (Live producer @ Nineteen Fifteen) and Jeannine Mansell (Producer @ Tantrum)
Production Company: Nineteen Fifteen & Tantrum
Composer/Music Supervisor: Sie Medway-Smith @ The Sound Works
DOP: Nick Wheeler