| CANNES LIONS HEALTH 2015 | ||
|---|---|---|
| HEALTH AND WELLNESS | A: CONSUMER PRODUCTS: OTHER PRODUCTS | BRONZE |
Tomatoes are an excellent sports food but we do not see that any athletes eat tomatoes at sports events. Kagome is the first company to introduce such products as tomato ketchup and vegetable-based beverages in Japan and an employee Mr. Suzuki has been thinking about why, and found the reason by accident.
âTomatoes do not have mobilityâ. He came up with a plan to make tomatoes wearable. Then he developed the wearable tomatoe, which is the first one in the world, with the collaboration of Maywa Denki.
Brand: Kagome
Media: Online
Category: Industrial & Agriculture
Agency: Hakuhodo
Geo: Japan
Kagome: Tomato
Kagome is a producer of tomato products.
Advertising Agency: Hakuhodo, Tokyo, Japan
Artist: Nobumichi Tosa
Creative Director: Yoshifumi Takeda
Planning Director: George Moro
Creative Planner: Toshinori Fujitsuka
Creative Planner: Yu Kato
Executive Producer: Daima Kawamura
Producer: Masato Seto
Video Director: Yushuke Takuno
Video Produce: Yoshio Yoshida
Published: February 2015