Category: Corporate Image
Advertiser: KAO CORPORATION
Product/Service: CORPORATE MESSAGE
Production Company: NIBANKOHBOH PRODUCTIONS, Tokyo, JAPAN
Creative Director: Tsukasa Ohara
Copywriter: Yoshifumi Hayashi/Kiyomi Seto
Agency Producer: Takeaki Taniguchi
Producer: Hiroyuki Honma/Shinichi Hirao/Makoto Akabane
Director: Hideyuki Takahashi
Editor: Kazuya Araki
Post Production: Digital Egg Inc
Lighting: Koutaro Tamada
Music: Emi Hinouchi/Forever Love
Cinematographer: Yoshito Imaizumi
EditingCompany: Digital Egg Inc
Cinematographer: Yoshito Imaizumi
Editing Company: Digital Egg Inc
English Description
Kao has been manufacturing products for daily living since it had started 120 years ago, with concern and hospitality to the people who live their daily lives.What we have learned from our history is that little ordinary things in the daily life - such as receiving your loved one warmly, or being warmly welcomed - are incredibly precious and irreplaceable.How do we help people feel enriched with a little warmth in daily lives - we put that thought into a word "OKAERI-NASAI".