| Epica Awards 2016 | ||
|---|---|---|
| Graphic Design | Graphic Design | Gold |
| ADCR Awards 2016 | ||
| DESIGN & CRAFT | Packaging | Silver |
| DESIGN & CRAFT | Graphic Design | Bronze |
| Red Apple International Advertising Festival 2016 | ||
| Label and packaging | Food products | Silver |
Entrant: Depot Wpf
Campaign: Karat: Long History – Short Story
Title: Karat: Long History – Short Story
Product: processed cheese range
Brand: Karat
Advertiser: Karat
Agency: Depot Wpf (Moscow)
Creative Director: Alexey Fadeev
Copywriter: Fara Kuchkarov
Art Director: Nikita Ivanov
Illustrator: Nikita Ivanov
Graphic Design: Nikita Ivanov
Moscow cheese factory ‘Karat’ held the first rebranding during its century-long history and redesigned its products, familiar to every Russian. The new version of ‘Karat’ abandoned old design and retained only the recognizable color codes of different cheese types. An extremely complex design system turned into of simple iconic signs inspired by Soviet Suprematism of the beginning of the 20th century. It's a modern approach to retro heritage.