| Spikes Asia 2018 | ||
|---|---|---|
| Film Craft | Casting | Gold Spike |
Client KASIKORNBANK PUBLIC COMPANY LIMITED
Product/Service K PLUS
Entrant GREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Production HUB HO HIN BANGKOK, THAILAND
Production 2 SHOTS POST PRODUCTION Bangkok, THAILAND
Additional Company KASIKORNBANK PUBLIC COMPANY LIMITED Bangkok, THAILAND
Thor Santisiri GREYnJ United Chairman
Subbaraju Alluri GREYnJ United Chief Executive Officer
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Kanaporn Hutcheson GREYnJ United Managing Director
Asawin Phanichwatana GREYnJ United Executive Creative Director
Thanyaluck Pongacha GREYnJ United Creative Director
Siravich Chatchaiganan GREYnJ United Group Creative Head
Chanikarn Sitthiaree GREYnJ United Group Creative Head
Sorrasak Thummakosol GREYnJ United Copywriter
Shanya Jiwachotkamjorn GREYnJ United Copywriter
Warumpa Laoprasert GREYnJ United Copywriter
Natcha Jantararotai GREYnJ United Copywriter
Vanalee Kraivaree GREYnJ United Art Director
Nichanan Thunduan GREYnJ United Group Client Service Director
Navinda Kittisubkul GREYnJ United Strategic Planning Director
Kanoksak Kanchanachutha GREYnJ United Production Director
Nattakit Wongpakorn GREYnJ United Agency Producer
Brief Explanation
Friendshit tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds.
We picked actresses who had unique characteristic; slightly strange and seemed like they couldn't make friends or even socialize. However, they had to also look ordinary enough so that people could relate.