Katona József Theatre Film, Digital, Viral Every Day A Play / Putin Denies Contact With Elton John by Y&R Budapest

The Film titled Every Day A Play / Putin Denies Contact With Elton John was done by Y&R Budapest advertising agency for Katona József Theatre in Hungary. It was released in Jan 2016.

Katona József Theatre: Every Day A Play / Putin Denies Contact With Elton John

Released
January 2016
Posted
January 2016
Market
Art Director
Creative Director

Awards:

Golden Hammer 2016
FilmInternet & Viral AdsDiploma

Credits & Description:

Entrant Agency: Young & Rubicam Budapest
Client: Katona Jozsef Theater
Brand: Katona Jozsef Theater
Product/service: Katona Jozsef Theater
Release Date: 01.01.1970
Creative Director: László Falvay
Creative Director: Karolina Galácz
Head Of Art: Zoltán Visy
Art Director: Áron Hujber
Copywriter: Karolina Galácz
Account Executive: Rita Horváth
Website: Http://www.hirszinhaz.com/
This is a mini theater play that is based on the news story of the day: "Putin Denies Contact with Elton John". Every day for 2 weeks, a piece of news was chosen from Hungary's number one news portal, and a play was created based on it. The play was posted back to the main page of the news portal, next to the original article, in 10 hours.
Here, the theater play imagines Putin as a secret Elton John fan, making his soldiers sing Elton to him .