Client: Keep New Zealand Beautiful
CEO: Heather Saunderson
General Manager: Jodie Stuart
Marketing Manager: Kath Doubleday
Agency: FCB New Zealand
Country: New Zealand
Chief Creative Officer: James Mok
Executive Creative Director: Tony Clewett
Creative: Christiaan van Noppen
Creative: Murray Watt
Client Services Director: Jenni Doubleday
Head of Design - Nick Smith
Retoucher - Anton Mason
Head of Content - Pip Mayne
Producer - Rebecca Casey
Photographer - Michael Braid
Motions Graphic Designer - Will Brown
Chief Executive Officer - Dan Martin
Group Business Director - Storm Day
Senior Account Director - Hannah McLean
Media Group Business Director - Sarah Jones
Chief Strategist - David Thomason
Media Account Director - Andrew Coulthard
Senior Digital Account Director - Claudia Crasborn
Head of Media: PR, Activation and Social - Angela Spain
Senior Account Director - Joanna James
Production Company: Tommorrowland
Director: Justin Harwood
Producer: Shannon Cairns
Sound Studio: The Coopers of Franklin Road
Studio Producer: Penny Cooper
Sound Engineer: Jon Cooper
Illustrations: International Rescue
Executive Producer: Rob Finn
Illustrator/ Artist: Rebecca Ter Borg
Published: April 2018
Synopsis:
FCB New Zealand and Keep New Zealand Beautiful (KNZB) have launched an anti-litter campaign, fronted by a new kind of Mother Nature – a no-nonsense Kiwi character known as ‘Mama Nature’.
‘Mama Nature’ was developed to get Kiwis to wake their ideas up about littering and start lifting their game. She’s still all about loving the planet and keeping New Zealand “Beyooo-diful” but years of cleaning up after everyone has seen an end to her unconditional
love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.