Media: TV
Category: Confectionery & snacks
Agency: Leo Burnett London
Country: United Kingdom
Chief Creative Officer: Chaka Sobhani
Creative Director: Neil Richardson
Creative Director: Oliver Farrington
Creative team: Cassandra Jamcotchian
Creative team: Hayley power
Agency Producer: lisa nicholls
Board Account Director: Olivia Logue
Senior Account Manager: Emma Greenaway
Account Executive: Amy Martin
Planning Director: Ian Hilton
Media planning/buying: Carat
Live action: Nicolas Jack Davies, Pulse Films.
Food: Yann Secouet, 76 Ltd
Live action: George Saunders
Food: Phil Barnes
Editor: Billy Mead at Tenthree
Post Production: Moving Picture Co (Marcus Moffat)
Sound Design: Wave (Parv Thind)
Live action: Will Bex
Food: Tony Brown
Published: April 2018
Synopsis:
Kellogg's is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to 'Be a Force of Nature'. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy plant power to boost everyday performance. It is pitched at those who are increasingly aware of the buzz around plant-based eating but also grabs the attention of category buyers. Viewers meet several aspirational, real-life, plant-based eating advocates, including the wild swimmer Calum Hudson, who are at the top of their game, physically, emotionally, and mentally. The ad shows them in action, bringing to life just how a plant-based diet, including the W.K. Kellogg range, helps them be a force of nature.