Media: Web Film
Category: Confectionery & snacks
Agency: J. Walter Thompson Singapore
Country: Singapore
Creative Director/ art director: minzie liyu
Creative Director/ writer: Aarti Nichlani
Senior Producer: Vishant Tejwani
Gaurav Lalwani - General Manager & Regional Business Director
Farrokh Madon - Chief Creative Partner
Gerri Hamill - Head of Broadcast
Malati Afridi - Senior Planning Director
Heeru Kishnani - Regional Account Director
Apeksha Joshi - Senior Account Manager
Anna Choi - Account Manager
Hasheer Aslam - Junior Art Director
Sally Chua - Account ExecutiveAnoop Abraham - Managing Director, South East Asia, Kellogg's Company
Su Yin Seah - Marketing Director, South East Asia, Kellogg's Company
Jessa Rena - Category Manager, South East Asia, Kellogg's Company
Kellogg's Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids' appreciation for them, for Mothers' Day in Thailand on Sunday 12th August. The video, created by J. Walter Thompson, Singapore, has already garnered some 1.3 million Facebook views via the Kellogg's Thailand page and KOL's. Based on research conducted by Kellogg's, it became apparent that many parents, especially mothers, are too busy to enjoy breakfast in the morning. And with women comprising almost half of the country's overall workforce, Thailand has the highest percentage of working women in the region.