Told in reverse, the TVC opens with a family enjoying breakfast and then ending with a grain being sown in a farm. The creative concept uses paper cut illustration, created by Leo Burnett London with paper artist and engineer Mandy Smith, and utilises both classic 2D animation along with innovative current day methods.
Category: Confectionery & snacks
Client: Kellogg
Agency: Leo Burnett London
Production: Hornet
Country: United Kingdom
Director: Yves Geleyn
Executive Creative Director: guy moore
Producer: Alessia Small
Copywriter / Art Director: Rob Tenconi
Copywriter / Art Director: Mark Franklin
Planner (creative agency): Ian Hilton
Editor: RJ Glass
Post-production: Prodigious
Audio post-production: Wave
Exposure: National television