Category: Food
Media: Outdoor
KFC / National Museum of China
Agency: -
Geo: China
Published: April 2018
Synopsis:
KFC and the National Museum of China celebrated Chinese New Year with a content-driven OOH campaign that transformed the metro of Shanghai into a museum.
Together with STDecaux, they created an exhibition in Xujiahui station, with replica exhibits in custom showcase columns and interactive, mobile-connected digital screens.