Ogilvy Delhi has created a digital campaign "You eat, they eat" for KFC's add HOPE initiative, where KFC will contribute money from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger.
Media: TV
Category: Food
Brand: KFC
Agency: Ogilvy
Advertising Agency: Ogilvy
Executive Creative Director: Ajay Gahlaut
Senior Creative Director / Creative Services / Design: Shailendra Mahajan
Senior Creative Director / Creative: Krishna Mani
Creative Controller: Shreyans Gupta
Associate Creative Director / Creative: Srikanth Behera
Senior Vice President, Account Management: Amarinder Butalia
Client Services Director: Sunil Singh
Group Account Manager: Disha Dhami
Senior Account Executive: Kkanchan Mittal
Vice President, Planning: Rasika Fernandes
Planning Director / Planning: Nisha Ganneri
Senior Vice President - Chief Growth / Innovation Officer / Digital: Biraja Swain
Lead Mobile / Digital: Bharat Singh
Production House: Uncommon Sense
Geo: India
Published: October 2016