| Loeries Awards 2017 | ||
|---|---|---|
| Media Innovation | Single Medium | Gold |
| Communication Design | General Collateral | Campaign Silver |
| Radio Communication | Internet & Mobile Audio Commercials | Campaign Bronze |
| Communication Design | Creative Use Of Paper | Silver |
| Digital & Interactive Communication | Mobile Media | Bronze |
Category: Food
Media: Direct
Brand: KFC
Agency: Ogilvy
Geo: South Africa
Advertising Agency: Ogilvy & Mather Johannesburg, South Africa
Regional Agency Group: Ogilvy Emea
Agency: Ogilvy Johannesburg
Account Management: Lungi Ngobese, Karen Carr, Daniella Block
Agency Art Director: Moira-gene Sephton
Agency Producer: Juliet Curtis, Alison Ross, Tercia Makhubela
Animator: Marina Le Roux
Brand Representative (Client): Mike Middleton, Hloni Mohope, Lynette Ngwata, Benjamin Schoderer, Thabisa Mkhwanazi
Chief Creative Officer: Pete Case
Cinematography: Ross Garrett
Creative Director: Candice Hellens, Robyn Bergmann, Gregory King, Anneke Jacobs
Designer: Marike Hechter, Robyn Bergmann, Gregory King, Anneke Jacobs
Digital Agency/Production Company: Gloo@ogilvy
Director: Ross Garrett
Editing Company: Left
Editor: Evy Katz, Angela Whitehouse
Executive Creative Director: Mariana Okelly, Matthew Barnes
Film Production Company: Darling Films
Illustrator: Anneke Jacobs, Jean De Wet, Studio Muti
Information Architect/UX Design: Gregory King, Anneke Jacobs
Media Agency: Mindshare
Music & Sound Composition: Louis Enslin, Theo Potgieter
Performance: Joel Zuma, Nomava Kibare
Photographer: Michael Knight
Post Production Facility: Blade, Pudding
PR Agency: Ogilvypr, Plato
Producer: Lyndsay-jane Barnard
Programmer/Software Dev: Chris Marais, Melikhaya Phangwa, Nicole Jaftha, Mark Adams, Graham Talbot
Recording Studio: Produce Sound
Strategist: Jane Jacobs
Copywriter: Candice Hellens
Published: May 2017
Synopsis:
Mealtimes are often disrupted by technology, so we found a way to use technology to bring families together. We took the iconic KFC family bucket and turned it into suppertime theatre, by linking limited edition packaging with built-in mobile technology. Limited edition bucket sleeves directed customers to a mobile app, where they could unlock 1 of 3 original suppertime stories. When placed face-down on the table, the phone's proximity sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration. Utilising the phone’s speaker, flashlight and vibration functions. As the audio played, the stories were animated by light projections that filtered through illustrated and laser cut bucket sleeves. Creating an interactive storytelling experience, aimed to bring families closer.