| The FAB Awards 2017 | ||
|---|---|---|
| Experiential Campaigns (effectiveness) | Retailer | Silver |
Category: Food
Media: Experiential
Brand: KFC
Agency: Blink Digital
Geo: India
Advertising Agency: Blink Digital, India
Chief Creative Officer: Dooj Ramchandani
Art Director: Yogesh Shirke
Copywriter: Jana Colaco
Account Director: Rikki Agarwal
Account Executive: Sana Khan
Product Designer: Mayur Bet, Sumit Gupta
Published: January 2017
Description: Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” - an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.