Client: KFC
Advertising Agency: Sid Lee, Paris, France
Published: August, 2020
Country: France
Synopsis:
After a 5-month hiatus, football is back on. To celebrate the return of the Champions League on August 12th, KFC issued a challenge to all players online: "The Match Before the Match". One week before the official "Atalanta v PSG" match, we tweeted the challenge, reaching 2.8M users, inviting gamers on Twitch to pit the teams together on FIFA. For seven days, gam...