Kenya Tourism Board Film Case study by Scanad Kenya

Case study
The Film titled Case study was done by Scanad Kenya advertising agency for Kenya Tourism Board in Kenya. It was released in Mar 2018.
Advertising campaign for Kenya Tourism Board

Kenya Tourism Board: Case study

Brand
Kenya Tourism Board
Media
Film
Released
March 2018
Posted
March 2020
Market
Kenya
Industry
Destinations (Countries & Places)
Agency
Scanad Kenya

Awards:

Loeries Africa Middle East 2018
Digital & Interactive CommunicationDigital Applications, Games & Interactive Tools - Type ASilver
Media InnovationSingle Medium Element - Type BSilver

Credits & Description:

Category: Hospitality, Tourism
Media: Digital
Brand: Kenya Tourism Board
Agency: Scanad
Geo: Kenya
Advertising Agency: Scanad Kenya, Nairobi, Kenya
Creative Director: Breno Cotta
Art Director: Antonio Fernandez
Copywriters: Breno Cotta, Javier Echevarria
Creative Tech Team: Chu Yun Feng, Ya Ting Chien
Fim Director: Dan Prior / QBF Films
Sound: Zakiwketu
Edit / Post-Production: Koome Mwirebua
Published: April 2018
Synopsis:
Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism.