Category: Internet Film
Advertiser: HEAD SPORT
Product/Service: KERS - KINETIC ENERGY RECOVERY SYSTEM
Agency: DEPARTMENT
Production Company: SHINING PICTURES, Zürich, SWITZERLAND
Date of First Appearance: Nov 15 2010
Chief Creative Officer: Oliver Brunschwiler
Executive Creative Director: Johannes Eisenhut
Copywriter: Reto Vogler
Art Director: Toma Perret
Producer: Stefan Bircher
Director: Marco Lutz
Editor: Marco Lutz
Sound Design/Arrangement: Christoph Benz
Animation: Neil Stubbings
Music: Stefan Nievergelt
Director Of Photography: Ralph Baetschmann
Editing Company: Shining Pictures
Other Credits: Service Production/Christos Dervenis/Ulla Hoeller
English Description
What do you do with a kid, who's just a little too eager, too quick for comfort?
You put her on medication. Or you give her the fastest skis on the planet.
The new, global HEAD ski commercial with US superstar Lindsey Vonn comes from deep inside to hit home on why HEAD is the ski of choice of the most successful racers on the planet: Because HEAD understands their athletes. Because HEAD understands the sport. And because KERS technology just made their fastest skis even faster.
The script intelligently links "stomping her feet" as a symbol of impatience and pent-up energy in young Lindsey, with the "stomping" that skiers typically do at the starting gate of the ski World Cup. With a bang, instead of leading her to peril, Lindsey Vonn's surplus energy leads to gold.
The spot was filmed on location in Austria and the US.