Kia: Hero’s Journey

Credits & Description:

Melissa McCarthy is a dedicated eco-warrior in this funny KIA Super Bowl spot from David & Goliath.
Media: TV
Category: Automotive
Brand: Kia Motors America
Starring Melissa McCarthy
Additional Info: Super Bowl LI
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce/Colin Jeffery
Executive Creative Director: Gustavo Sarkis
Executive Creative Director/Writer: Ben Purcell
Writer: Mark Montiero
Creative Director: John O’Hea
Associate Creative Director: Courtney Pulver
Associate Creative Director: Robert Casillas
Executive Broadcast Producer: Curt O’Brien
Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Eriks Krumins
Producer: Donald Taylor
Editorial Company: Work Editorial
Editor: Jono Griffith
Assistant Editor: Keith Hamm
Assistant Editor: Ben Foushee
Executive Producer: Marlo Baird
Producer: Lynne Mannino
VFX Company: The Mill
Creative Director/VFX Supervisor: Robert Sethi
Creative Director/VFX Supervisor: Chris “Badger” Knight
Executive Producer: Pete King
Executive Producer (Telecine): Thatcher Peterson
Senior Producer: Anastasia Von Rahl
Music Editing/Sound Design Company: Stimmung
Creative Director: Rory Doggett
Executive Producer: Ceinwyn Clark
Sound Designer: Gus Koven
Mix: Margarita Mix, Santa Monica
Sound Engineer: Nathan Dubin
Executive Producer: Whitney Warren
Celebrity Talent Acquisition: The Marketing Arm
Managing Director: Chalcea Park
Licensed Music: “Holding Out for A Hero" performed by Bonnie Tyler
Photography
Photographer: Matthias Clamer
Agency: Stockland Martel
Production: Brooke Ludi; Brooke Ludi Productions
Retouching: TheLab
Retouchers: Rick Navarro and Gabriel Apodaca
Published: February 2017
Synopsis:
These days, people want to do their part to the help the environment. Everywhere you turn another celebrity is trying to be the next eco-warrior advocate. It’s not easy, saving the trees, the whales or the rhinos. Enter the Kia Niro. Designed to be a stylish crossover utility vehicle while being eco-friendly. In fact, it’s the only crossover that gets over 40 MPG, you can do your part without hurting yourself.For this year’s Big Game commercial, we find Melissa McCarthy on a mission to save the environment.She realizes it’s difficult to be an eco warrior. Not only does she have to brave the elements, but also comes face-to-face with other extreme dangers. Like chainsaws. And angry rhinos.Luckily, she drives the Kia Niro: A smarter kind of crossover. So even if she doesn’t continue on her eco adventures, she’s still an eco warrior by driving the Kia Niro.