Additional Info: Super Bowl LI, Super Bowl 51
Advertised brand: Kia Motors America
Product: Niro crossover
Advert title(s): “Iceberg”
Translation of headline to English: Kia Releases Second Super Bowl Commercial Teaser
Advertising Agency (Name, City, Country): David&Goliath, Los Angeles, USA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce/Colin Jeffery
Executive Creative Director: Gustavo Sarkis
Executive Creative Director/Writer: Ben Purcell
Writer: Mark Montiero
Associate Creative Director: Courtney Pulver
Associate Creative Director: Robert Casillas
Production Company: MJZ
Published/Released (Month, Year): January 2017
Country (Market): USA
CAPTION: Kia Motors will return to the Super Bowl for the eighth consecutive year with a 60-second spot for the all-new 2017 Niro crossover. Starring Melissa McCarthy and scheduled to air in the third quarter, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is “a smarter kind of crossover” with its no-compromise package of style, utility and fuel economy of up to 50 miles per gallon combined for the FE trim1. For additional information on the Niro marketing campaign, please click here.