Title: Work Blind Sport
Brand: KIA
Media: Interactive
Category: Automotive
Agency: Propaganda
Geo: Brazil
KIA: Work blind spot
Advertising Agency: MoMa Propaganda, São Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Rafael de Miranda
Account Directors: Fico Meirelles, Christiane Hasson, Marcela Weege
Film Producer: Dogs Can Fly
Director: Manimou
Sound Producer: Manimou
Developer App: HUIA
Manager Project: Ricardo Brevvi
The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot a feature that identifies vehicles that are outside the drivers field of vision.With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser.This plugin's main feature would be to protect the user from "screeners" people who can never resist looking at the screens of others to see what they are doing.Agency: MoMa, Sao Paulo