| D&AD Awards, 2016 | ||
|---|---|---|
| Media | Use of Pr | Wood Pencil |
| PR | Use of Media Relations | Wood Pencil |
| One Show, 2016 | ||
| Public Relations | Non-Profit - Brands, Products & Services / Brands, Products & Services | Bronze Pencil |
| Public Relations | Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying | Merit |
Famous Australian chef Matt Moran launches the Kidsafe programme at Bondi Beach through DDB Melbourne
Category: Public services & utilities
Client: Kidsafe Australia
Agency: DDB Melbourne
Country: Australia
Director: Stephen Carroll
Managing Director: Elly Hewitt (Mango)
Chief Creative Director: Darren Spiller
Executive Creative Director: Simon Bagnasco
Creative Director: Jim Ritchie
Creative: Toby Kennedy
Creative: Jordy Molloy
Creative: Jim Ritchie
Producer: Tobias Webster
Executive Producer: Pip Smart
Sound: Colin Simkins - Gusto Music
Head of Broadcast: Simon Thomas
Account Director: Susie Thomson
DoP: Grantley Smith
DoP: Will Robertson
DoP: Joshua Heath
Editor: Dan Lee - The Butchery
Post Production Producer: Amelia Babos
Supporting Partner: AAMI
Group Managing Director: David Brown
Senior Broadcast Producer: Tuesday Picken
Managing Director/Executive Producer: Michael Ritchie
Line Producer: John Sandow
Post Production: The Butchery/The Refinery Sydney
Online: Drew Downes - The Refinery Sydney
Grade: Drew Downes - The Refinery Sydney
Under the Australian sun, a parked car can easily reach temperatures of 75 °C. Despite the warnings over 5,000 children have to be rescued from hot cars each year. Kidsafe Australia needed to find a more unconventional way to make Aussie parents realise the dangers. Disguised as a celebrity product launch, press and media were invited to Bondi Beach for the unveiling of celebrity-chef, Matt Moran’s new ‘Unconventional Oven’. When the time came for the big reveal, Matt Moran stunned his audience by walking off stage and retrieving a fully cooked lamb loin from a family car parked nearby.