Advertiser: KIDZANIA
Agency: DRAFTFCB MEXICO
Category: Entertainment & Leisure
Art Director: Ariel Senzacqua
Executive Creative Director: Ariel Senzacqua
Copywriter: Dora Barcenas
Executive Creative Director: Dora Barcenas
Chief Creative Officer: Ignacio Zuccarino
Planner: Aileen Mercado
Account Supervisor: Carlos Tapia
Agency Producer: Julio López
Producer: Mauricio Francini
Music: MCO
Director: Rodrigo García
Brief Explanation
This campaign demonstrates how new lifestyles expose kids to stressful situations. It proposes 'Kidzania' (a play place) as the solution for those stressful situations.