Category: Savoury Foods
Advertiser: KIKKOMAN
Product/Service: SOY SAUCE
Agency: DRAFTFCB
Production Company: CARAMEL PICTURES, Amsterdam, THE NETHERLANDS
Date of First Appearance: Nov 29 2010
Chief Creative Officer: Tom O'keefe
Creative Director: Tony Vazquez/Colin Mcrae
Copywriter: Eric Molina
Art Director: Justin Hargraves
Agency Producer: Dan Watson
Account Supervisor: Eric Lombardi
Producer: Marlies Van Hees
Director: Ronald Koetzier
Editor: Tim Brooks
Sound Design/Arrangement: Emoto
Post Production: New Hat
Lighting: Caramel Pictures
Account Manager: Margaret Bashwiner
Planner: Matthew Willcox
Editing Company: Beast Editorial San Francisco
English Description
The versatility of Kikkoman Soy Sauce allowed us to explore different cooking styles and product shots.
This created a spot that was faithful to the traditional uses of Soy Sauce while still being accessible to today’s contemporary cook. The heritage of the product and brand were embraced as well, with an Asian influence in the music, typography, and the use of positive and negative space.