Media: Web Film
Category: Charities & appeals
URL: http://kingjay.org
Agency: Mosaic
Production: Someplace Nice
Country: Canada
Director: Chris Muir
Lines Producer: Katy Maravala
Creative Director/ art director: Brad Van Schaik
Associate CD / Copywriter: Sasha Newton
Creative Group Head: Jess Willis
Executive Producer: Chilo Fletcher
DoP: Kristofer Bonnel
Account Director: Brian Flaman
Agency Producer: Kirsten White (Makers)
Editing Company: Saints
Editor: Danica Pardo
Music + Sound Production: Grayson Matthews
Colourist: Alter Ego
Published: December 2017
Synopsis:
For children affected by life-threatening illnesses, a wish can be a powerful thing. It gives them hope, courage, and for 18-year old Jayden Strauss, a legacy to help grant more. Inspired by the fire in his fight and his love of basketball, King Jay was born. A brand designed to unite us all, the shoelace is a sign of solidarity in the face of adversity. With proceeds benefiting the Children's Wish Foundation of Canada, this holiday season visit kingjay.org and join the kingdom. Because together is stronger.