Kit-kat: Kit Mail Hologram [video]

Credits & Description:

Brand: Kit Kat
Advertiser: Nestle Japan Limited/Japan Post Co., Ltd.
Agency: J. Walter Thompson Japan, Tokyo
Creative Director: Kohei Kawasaki
Copywriter: Yukino Miyatsu
Art Director: Yuhei Takeyama/Toshihiro Sekiguchi
Agency Designer: Kohei Omiya
Account Director: Yasuhiko Yuasa
Account Manager: Riki Kawanami
Strategic Planner: Hironaga Yai
Communication Planner: Kohei Kawasaki
Pr Director: Sota Haga
Project Manager: Kentaro Muraishi
Pr Producer: Wataru Seki
Film Production Company: Amana Inc., Tokyo
Director: Yasuhiko Shimizu
Cinematographer: Jun Matarai
Gaffer: Yuya Okazaki
Film Producer: Yoshihiro Miyazaki/Naoya Kaneko
Film Production Manager: Fumi Nishida
Post-Production Company: Rizing Inc., Tokyo
Editor: Shinya Nakagawa
Special Effects Company: Rizing Inc., Tokyo
Visual Effects: Masaya Fukui/Hiroyuki Mitomo
Print Production Company: Overhead Tokyo, Tokyo
Supporting Webpage: http://www.creativecase.tokyo/...
The Brief: In Japan, Kit Kat, Sounding Similar To The Japanese Phrase kitto Katsu" (Will Surely Win), Has Been Considered For Many Years A Good Luck Charm For Students, Preparing For Entrance Exams. Many Times, They Are Given To Examinees By Family, Friends And Teachers.
The Strategy: Entrance Examinations Are Not About Competing With Others, But About The Students Facing Themselves. Examinees Make Efforts Each Day To Fight Endless Anxiety, Loneliness And Irritation. From Early In The Morning To Late At Night, After The Rest Of The Family Is Fast Asleep. Each Of Them Fights Alone. But They Are Not Alone.kit Mail Hologram". Kit Kats Cheer On, And Give Courage And Energy To The Examinees Who Study Alone, In Place Of Their Many Supporters Who Are Far Away.
The Execution: Special Kit Kats, Sold At Post Offices Nationwide Before Entrance Exams, That People Can Hand Write Supportive Messages On And Send To Examinees, Living Far Away. Inside The Package, Is A Pyramid Screen, Along With The Kit Kat. An Artist With Strong Relevancy To Students, Comes To Life As A 3d Hologram And Sings A Song To Cheer On The Examinees, Just By Setting This Screen On A Smart Phone And Playing The Designated Music Video On You Tube.