KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera.
Advertising Agency: DDB (RAPP) Amsterdam, The Netherlands
Creative Directors: Robin Pas, Alfred Petrie
Art Director: Joost van Middelaar
Copywriter: Sander van de Vlasakker
Published: February 2011