Client: Kmart
Vice President, Chief Marketing Officer: Andrew Stein
Vice President, Creative: Mark Andeer
Agency: Draftfcb
Chief Creative Officer: Todd Tilford
Executive Vice President, Executive Creative Director: Jon Flannery
Vice President, Creative Director, Copywriter: Berk Wasserman
Vice President, Creative Director: Todd Durston
Senior Vice President, Group EP, Agency Producer: Chris Bing
Creative Director: Sean Burns
Creative Director: Howie Ronay
Production Company: Bob Industries
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Producer: Brian Etting
Director: Zach Math