Category: Commercial Public Services
Advertiser: BENESSE CORPORATION
Product/Service: KODOMO CHALLENGE
Agency: YOMIKO ADVERTISING
Production Company: ROCK & ROLL, Tokyo, JAPAN
Creative Director: Tomomi Sasaki
Copywriter: Naoki Fujimura
Account Supervisor: Fumihiko Sumida/
Producer: Ryuta Uchida
Director: Satoshi Kameyama
Editor: Shinichi Futagami
Sound Design/Arrangement: Melody Punch
Post Production: Digital Garden Inc.
Cameraman: Shuhei Umene
Lighting: Shuhei Umene
Account Manager: Kosuke Kato
Planner: Naoki Fujimura/Yosuke Takada
EditingCompany: Digital Garden Inc.
Account Manager: Kosuke Kato
Planner: Naoki Fujimura/Yosuke Takada
Editing Company: Digital Garden Inc.
English Description
“Benesse Kodomo Challenge” is a correspondence course of teaching materials for pre-schoolers（0-6 years old. This commercial film is aimed at communicating the Kodomo Challenge brand slogan, “The Gift of Experiences.” It literally depicts the world from a child’s point of view. Scenes that may seem ordinary to an adult are transformed into a series of adventures in the eyes of a child, and the accumulation of these stimulating experiences are significant to a child’s development. The visual message is complemented by the emotional narration of a mother who hopes to fill her child’s life with experiences. In addition, the commercial expresses how Kodomo Challenge supports the mutual growth of both parents and children.