This is a movie which is describing the process that Japanese traditional culture Origami (paper folding) creates the whole interior space.
A man standing in a white cube space. Then colorful papers suddenly begin to be printed out from the printer.The man folds the colorful papers printed and then these origamis will become a chair, a desk, and then a colorful office space will appear.The movie earned almost 550,000 views for now.The 2nd episode is also introduced on the 19th Feb. This one is describing a story of heartwarming surprise which office workers are offering to their colleague.During making these movies, totally 1,744 Origami ornaments are made sacrificing 60 days.You can also find "how to make origami" movies which give introductions of how to fold some of the origami ornaments introduced in the movies.These brand videos are aimed to provide Konica Minolta's communication message "Giving Shape to Ideas"in a interesting way.
While seeking this aim, we could find out "Origami" as a motif. And only by this we could finally make a beautiful non-verbal movie.
Category: Business equipment & services
URL: http://www.konicaminolta.com/com_message/projects/businesssolutions/origami/
Client: Konica Minolta
Agency: BILCOM
Production: BILCOM
Country: Japan
Creative Director: Takehito Ogawa
Assoc Creative Director: Yuko Chino
Agency Producer: Kurara Hayakawa
Account manager: Keisuke Sone