Brand: Koowho
Advertiser: Koowho
Agency: Grey Tokyo, Tokyo/Grey Group Singapore, Singapore
Executive Creative Director: Yasushi Ogata
Copywriter: Hideaki Sato
Art Director: Takanori Sakamoto
Web Director: Isao Akutsu
Account Director: Yosuke Tanno
Project Manager: Kentaro Muraishi
Pr Producer: Wataru Seki
Film Production Company: Amana Inc., Tokyo
Director: Yuki Mondo
Cinematographer: Jin Ito
Gaffer: Shinichi Miyaki
Film Producer: Shinichi Kuwabara/Tetsushi Kondo
Production Manager 2: Ryoma Kurata
Post-Production Company: Cutters, Tokyo
Editor: Kenichi Hirai
Colorist: Ben Conkey
Ma: Makoto Kawame
Special Effects Company: Amsyt Technologies, Uttar Pradesh
Ceo & Founder: Mayank Kushwaha
Print Production Company: Amana Inc., Tokyo
Photographer: Keiko Kanno
Retoucher 2: Rumi Ando
Background Overview: Compared To Drunk-Driving, Drunk-Riding Seems Irreprehensible. In Japan, However, Drunk-Riding Is A Crime. It Is Considered A Violation Of Road Traffic Law And Is Subjected To A Fine Under 1 Million Jpy Or A Less Than 5 Year Sentence. Despite The Penalty, People Still Continue To Drink And Ride, And This Can Lead To Serious Accidents. Our Mission Was To Let As Many People Know That Drunk-Riding Is Illegal And Dangerous. As A Solution To Drunk-Riding, Pro-Cycle Shop Koowho Developed And Introduced Its Worlds First Breathalyzer Bike Lock – Alcoho-Lock, Which Is System That Integrates Lock And Smartphone App. This Unique Solution Which Incorporates The Power Of Love To Stop Drunk-Riding Buzzed Overnight. It Also Succeeded In Raising Awareness Towards The Dangers Of Drunk-Riding Outside Of Japan. Just A Prototype Lock, A Simple Website And A 4-Page Press Release Was All We Needed.