Kopparberg Cider's new advertising campaign from Saint@RKCR is about finding new music, great talent, underground parties or great nights out.
We found an unsigned band, we signed them up, and then we put on a gig. The set was to be just five hours long so we had to get everything we needed in that time; the promo, the print, the cinema ad and the digital content. It was a risky strategy for a shoot, organized chaos if you like. But at least the results were completely authentic and not made-up fun.
Client: Cider Of Sweden
Agency: Saint@RKCR
Production Company: Partizan
Director(s): Dan Wolfe
Creatives: Simon Labbett (Executive Creative Director)
Creatives: Simon Labbett (Art Director)
Creatives: Adam Staples (Copywriter)
Creatives: Paul Miles (Copywriter)
Creatives: Claudio Gorini (Agency Executive Producer)
Creatives: Framestore (Post production)
Creatives: Dan Neale (Agency Producer)
Creatives: Sophie Ford-Masters (Account manager)
Country: United Kingdom