Korea National Tourism Organization Film, Ambient, Digital Samuel goes to Conan by Hs Ad

The Film titled Samuel goes to Conan was done by Hs Ad advertising agency for Korea National Tourism Organization in South Korea. It was released in Oct 2016.
Advertising campaign for Korea National Tourism Organization

Korea National Tourism Organization: Samuel goes to Conan

Brand
Korea National Tourism Organization
Media
Film, Ambient, Digital
Released
October 2016
Posted
October 2016
Market
South Korea
Industry
Destinations (Countries & Places), Travel Agencies, Tour Operators & Travel Services
Agency
Hs Ad

Awards:

ADFEST 2017
Media LotusBest Use Of Branded Entertainment & Content: Program & PlatformBronze
Ad Stars 2017
Branded Entertainment Videos-Crystal

Credits & Description:

Category: Hospitality, Tourism
Media: TV
Brand: Korea Tourism Organization
Agency: HS AD
Advertising Agency: HS Ad, Seoul, South Korea
Geo: South Korea
Published: October 2016
Synopsis:
People tend to search information about their travel destination on their social media which play important role on helping visitors find information about traveling Korea. We wanted people to upload more contents about Korea on their social media so that way people who are willing to travel to Korea can have more access to information about Korea on social media environment. In order to draw attention from the media and our targets, we needed to find some one globally famous that we could utilize as an endorser and we need to narrow it down to who already has some relation to Korea in the past that could be used as a source of campaign.