| London International Awards 2013 | ||
|---|---|---|
| Non-Traditional | Pet Products/Care | Silver Winners |
Entrant: Y&R, Mexico City
+KOTA Adoption Service
"Ownerless Dog"
Corporate Name of Client: +KOTA
Client Account Director: Isaac Tawil Abadi
Agency Account Director: Lorena Ramos
Agency: Y&R , Mexico City
Global Chief Creative Officer: Tony Granger
Chief Creative Officers: Esteban Sacco
Rafael Barthaburu
Group Creative Directors: Manuel Ortiz
Francisco Hernandez
Creative Directors: Manuel Ortiz
Francisco Hernandez
Associate Creative Director: Eumir Martinez
Copywriters: Diego Garcia
Ricardo Aleman
Art Directors: Antonio Ramos
Eduardo Ramirez
Production Company: HOME , Mexico City
Director: Luis Villalobos
Executive Producer: Ari Garza
Description of the Project:
+KOTA IS THE BIGGEST PET STORE RETAIL IN MEXICO WITH MORE THAN 240 STORES, IN HTEIR ATTEMPT TO SUPPORT DOG SHELTERS THEY DECIDED TO LAUNCH A LOW BUDGET CAMPAIGN IN THE MOS IMPORTANT CITIES OF THE COUNTRY