Kpn: Evert_45 [14 min]

Credits & Description:

Client: Kpn
Product (Service): Telco
Agency: N=5 Amsterdam, The Netherlands
Entrant: N=5 Amsterdam, The Netherlands
Idea Creation: N=5 Amsterdam, The Netherlands
Media Placement: Maak Amsterdam, The Netherlands
Media Placement 2: Mindshare Amsterdam, The Netherlands
Media Placement 3: Hill+knowlton Strategies Amsterdam Amsterdam, The Netherlands
Media Placement 4: Digined Amsterdam, The Netherlands
Production: N=5 Amsterdam, The Netherlands
Production 2: Superhero Cheesecake Amsterdam, The Netherlands
Production 3: Pupkin Film Amsterdam, The Netherlands
creative: Thijs Bontje (N=5)
creative: Daniel te Lindert (N=5)
creative: Olaf van der Geld (N=5)
interactive designer: Jan Jesse Bakker (N=5)
interactive designer: Anthony Goodwin
motion graphics designer: Renoud Netjes (N=5)
strategy director: Silvia van Hooft (N=5)
strategy director: Bastiaan Weers (N=5)
Account Director: Ralph Balk (N=5)
account manager: Dewi van der Kolk (N=5)
client service director: Anouk Zink (N=5)
producer: Tisha Hoppenbrouwers (N=5)
innovation director: Jasper Baartmans (N=5)
RTV producer: Monique Neuteboom (N=5)
ux: Jordy van den Boom (N=5)
Photographer: Lars Noback (N=5)
Editor: Taco Arts
director (film): Giancarlo Sanchez
Cameraman: Thijmen Doornik
Cameraman: Roel van 't Hoff
Sound Studio: - (The Ambassadors)
Sound Studio: - (Soundcircus)
Sound Studio: - (Big Orange)
URL: https://www.evert45.com/
Synopsys:
Brief Explanation
Evert_45: a boy who tells his story on social media, from 1945
What better way to engage young people and show them that our freedom is our most valuable asset. During national liberation celebrations in the Netherlands this May, Evert_45 did just that. Evert_45 is an immersive campaign played out as an ongoing series on Instagram, YouTube and on the website evert45.com. Evert’s war story is an account of his journey to find his brother in hiding after escaping a German labor camp. The narrative of the online campaign was carefully crafted from numerous insightful interviews with World War II veterans, as well as historians and teachers. It is in fact the end result of a Dutch newspaper article entitled ‘It’s up to you to keep this story alive’ featuring interviews with elderly resistance fighters.