Brand: Krispy Kreme
Media: Online
Category: Food
Agency: Baldwin&
Geo: United States
Krispy Kreme: One sweet barcode
Use this scannable barcode at your nearest Krispy Kreme on 12-12-15. Free doughnuts await.
An in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is a scannable coupon. On 12-12-15 it gets you a second one-dozen box of doughnuts, free with first dozen purchased.
Advertising Agency: Baldwin&, Raleigh, USA
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: Jimmie Blount
Copywriter: Britton Upchurch
Digital Media Strategist: Holly Sigler
Production Co./Post: Remedy
Director/D.P.: Josh Sliffe
AD/Producer: Austin Simmons
AD: Ali Petre
Published: December 2015