Hidden inside a Krispy Kreme box, two cameras catch candid, unscripted reactions as the sweet boxes are carried on elevators, taken to a yoga class, a kids' ballet studio, a football tailgate party, various corporate offices, carried on a train, and just walked down the street on a hand truck. There is no dialogue (other than one kid's triumphant "yesss!"), and the video includes no offers or promotions, nor does it feature any special or seasonal doughnuts. Agency: Baldwin&
Media: Web Film
Category: Restaurants & fast food
URL: http://krispykreme.com/effect
Client: Krispy Kreme
Agency: Baldwin&
Production: &Also
Country: United States of America
Director: Dino Valentini
Executive Creative Director: David Baldwin
Executive Creative Director: Bob Ranew
Creative Director/ art director: Dino Valentini
Creative Director/ writer: Lisa Shimotakahara
Account Director: Grace Tarrant
DoP: Harvey Robinson
Sound: Acoustech
Sound Design: Gopal Swamy
Agency Producer: Liz Stovall
Editor: Lisa Olshanski
Music: Tumbleweed Wanderers
Client Creative Leader: Jackie Woodward
Client Creative Leader: Alison Holder
Client Creative Leader: Martin Davidson
Client Creative Leader: Stephanie Nelson
Client Creative Leader: Kelley O’Brien
Dir. Account Management: Jerry Bodrie
Media Director: David Dykes
Digital Media Strategist: Holly Sigler
Production Coordinator: Olivia Griego Martin
Published: October 2016