| One Show, 2016 | ||
|---|---|---|
| Direct | Consumer - Digital / Social Media & Viral Marketing | Bronze Pencil |
| Social Media | Consumer - Branded Social Campaign / Branded Social Campaign | Merit |
| Public Relations | Consumer - Brands, Products & Services / Events & Experiential | Merit |
| Circle Awards 2016 | ||
| Digital | Best Social Networking (Campaign) | Bronze |
Client: Heineken
Title: Le Big Swim
Category: Alcoholic Drinks
Agency: Ogilvy & Mather / London
Art Director: Miguel Nunes
Writer: Simon Lotze
Chief Creative Officer: Gerry Human
Production Company: Stink / London, Universal Production Partners / Prague, Sound Square / Prague, Ten Three / London
Director: Ivan Zacharias
Producer: Nick Landon
Agency Producer: Ruth Darsow, Nicholas Akinnibosun
Creative Team: Will Marsden, Jordan Down
Creative Technologist: Paul Fraser
Editor: Filip Malasek
Executive Creative Director: Gerry Human
Sound Designer: Pavel Rejholec
Description: To Promote The Taste Supreme Of Kronenbourg 1664, We Got Britains Favourite French Export, Eric Cantona, To Issue A Challenge To Britons On Social Media: If 10 000 Agreed That Its The Best-tasting Beer In The World, Hed Swim The English Channel. Thousands Of People Agreed With Eric And The Press Got Involved Too, Creating Organic Coverage At Every Stage. A Second Film Confirmed Erics Swim And Then We Shared The Big Event. But Just How He Swam Surprised Everyone. Results: 16 Million Social Media Views, 66.3 Million Earned Reach, Number 1 Uk Social Fmcg Campaign (Nielsen/Headstream), 4% Sales Increase.