Client: Kruger Products
Agency: Broken Heart Love Affair
Advertising Agency: Broken Heart Love Affair, Canada
Creative Team: Carlos Moreno
Strategy: Jay Chaney
Agency Producer: Erica Metcalfe
Production Company: Scouts Honour
Director: Mark Zibert
Executive Producers: Rita Popielak
Line Producer: Matt MacLennan
Director of Photography: Mark Zibert
Additional Photography: Chris Woods
Casting: Shasta Lutz
Editorial: Married To Giants
Editor: Graham Chisholm
Color: Alter Ego
Colorist: Wade Odlum
VFX and Finishing: Sean Cochrane
Audio House: Vapor Music
Audio Director/Producer: Joey Serlin
French Music Supervision/ Music Rights Clearance: Francois Lechance
Agency Team: Joline Matika
Country: Canada
Published: August 2020
Synopsis:
Kruger Products L.P. today launched Unapologetically Human, a multi-brand campaign for Cashmere, Purex, SpongeTowels and Scotties' This is the first under the leadership of new CMO Susan Irving and the first brand spot created by Broken Heart Love Affair since the agency opened in late March. Airing beginning August 17th, the category-breaking campaign celebrates the one thing that connects us all - our humanity. Directed by award-winning Canadian storyteller Mark Zibert the English commercial is set to the track, Human by British recording artist Rag 'n Bone Man. The French Commercial features Passer a l'ouest by Quebec singer Dumas. Production took place in Vancouver mid-July starring real families.