Agency: foam studio
art & design studio: ZEITGUISED
Published: June 2018
Synopsis:
Art & design brand ZEITGUISED and its commercial visual trend lab, foam studio, show their joint creative potential in this double whammy of textile visuals for textile manufacturer Kvadrat with two unique projects.
Launching is brand image R&D project "KVDARAT Exploration". Developed by foam studio, the film explores the textures of Kvadrat’s signature canvas textiles, morphing and convulsing them with almost impossible forms for this non-stretching fabric.
ZEITGUISED are well known in the art world for their conceptual animated films. foam studio is the company's commercial arm. The two studios have come together for the R&D project which launches today. They have taken Kvadrat's signature canvas textile and have manipulated it to move and shape in ways you wouldn't have previously thought possible - the whole idea being that it will inspire product designers to push their ideas to the limit.