| Kinsale Shark Awards 2017 | ||
|---|---|---|
| Film | International Tv, Cinema Online Campaign: Three Executions Or More To Qualify | Gold |
Entrant Company: Biscuit Filmworks Uk
Brand: Kwiff
Agency: Droga5
Agency Network: Droga5
Geo: United Kingdom
Creative Director: David Kolbusz, Rick Dodds, Steve Howell
Copywriter: Ed Redgrave, Dave Wigglesworth,
Art Director: Matt Butler, Ethan Bennett
Director: Jeff Low
Production Company: Biscuit Filmworks
Account Director: Jonny Price
Agency Producer: Goldie Robbens
Production Company Producer: Toby Courlander
Post Production Company: The Mill
DOP: Ben Todd
Editor: Saam Hodivala / Work Post
Sound Studio: Grand Central Sound
Sound Design: Munzie Thind
Synopsis:
DROGA5 LONDON CREATES CAMPAIGN DESCRIBING FEELING OF BEING ‘KWIFFED’ FOR MOBILE BETTING APP
Kwiff, the all new innovative mobile-only sports betting app that adds another thrill to sports betting by “kwiffing” or boosting odds, is releasing a fully integrated campaign that describe this feeling – the feeling of being ‘kwiffed’.
The “It’s perfectly normal. Until it’s kwiffed” campaign, created by Droga5 London, comprises three humorous films that celebrate the feeling of winning before you’ve actually won, which truly differentiates kwiff’s offering over other sports betting apps who are all about one thing, shouting loud about bonuses and free bets.
One execution features a class of man-children being told by their teacher that not only do they not have homework that evening, they can finish the day bursting giant bubble wrap. Another, features a man who is so proud of catching a falling glass from a cupboard before it hits the floor that he carries it around with him to his grave. At the end of each a voiceover explains that that is the meaning of kwiff.
The ads will run as part of a fully integrated, cross channel campaign devised and delivered by Droga5 London. From the UI-design of the app itself to a season long exclusive deal with BT Sport featuring before every televised Premier League, Champions League, FA Cup and La Liga game this season. It’s supported through an online and mobile digital display campaign.