To promote the new fragrance LA NUIT DE L'HOMME ELECTRIQUE, BETC Luxe and BETC Pop launch the latest campaign for Yves Saint Laurent Beaute, extending the series started in 2015.
La Nuit De L'Homme Eau Électrique
Media: DIGITALS FILM
Category: Cosmetics & toiletries
Country: France
CLIENT: Yves Saint Laurent Beauté – L’Oréal Luxe
CLIENT MANAGEMENT:
International General Manager – YSL Beauté: Stephan Bezy
VP Global Communication and image – YSL Beauté: David Iop
International Marketing Director Fragrances / Make-up – YSL Beauté: Eva Erdmann
Group Manager | International Marketing Fragrances: Maxime Scheyen
Product Manager International Marketing Fragrances: Nassim Hamek
AGENCY: BETC LUXE
AGENCY MANAGEMENT:
Managing Director: Brune Buonomano
Account Manager: Imane Touati
Creative director: Jasmine Loignon
Copywriter: Güllit Baku
Art Director (Artistic Director): Mathilde Fallot
TRAFFIC: Marine Point
TV PRODUCTION: BETC POP
Vice President of BETC, Head of BETC: Fabrice Brovelli
TV Production and of BETC POP Music Art Director: Christophe Caurret
TV Producer: Thibault Blacque-Belair
PRODUCTION COMPANY: PHANTASM
SOUND PRODUCTION COMPANY
GUM – Green United Music
Ghost City By Thomas Azier
DIRECTOR: Colin Tilley
DATE OF RELEASE: February 28th 2017