Alternative title: The 2018 Bittersweet Collection
Advertiser: Pantera Fresca
Product: Popsicles
Agency: Grey Mexico
Campaign Name: The 2018 Flavor
Responsible for Client: Francisco Macías
Chief Creative Officer: Humberto Polar
Creative Director: Manuel Vera and Carlos E. Ramiréz
Senior Copywriter: Georgina Portas
Art Director: Ricardo Sánchez
Head of Accounts: Nicole Woodman
Account Executive: Alejandra Trueba
Agency Producer: María Fernanda Sodi
Production house: Santos Films
Director: Pedro Antonio Torres
Photographer: Juan Pablo Ojeda
Executive Producer: Alexa Torcid and Omar Ganem
Editor: Iván Guerrero
Assistant Director: Juliana Gómez
Art Director: Elvia Zarco
Line Producer: Elvia Zarco
Music: stock
Post-production company: Wip Post
Producer Post: Arturo Aguayo
Colorist: Jerónimo Guerrero
Online and animation: Alberto Ruíz
Audio post-production: Antonio Vijosa
Quality control: Alonso Balcazar
Published: May 2018
Synopsis:
This year is not looking like the best for Mexico. Aiming to rescue the optimistic side of Mexicans, the renowned artisanal ice cream franchise, Pantera Fresca, together with Grey Mexico, launch this campaign based on humor, with a strong digital component and social networks communication, which will last all year. Every month or for special dates, the brand will announce a new flavor from “The 2018 Bittersweet Collection” whose name will aim to encourage consumers to take tough moments with grace and its flavour will add sweetness needed to combat bitterness.
Just a taste of this Bittersweet Collection:
“F#?K, I didn’t save”: an extra grape sweetness flavour for the blackouts, to help ‘moony’ Mexicans carry on after those 3000 pages spreadsheet excel document are lost forever.
“B-Plan Needed”: an extra sweet key lime pie flavour, to deal with the fact we cannot find 5 proper presidential candidates among 120 million Mexicans.
“Starting off on the wrong foot”: a double bitter chocolate flavour to cheer for Mexico during the World Cup, especially in our first game against Germany, the last World Cup Champion.
“The 2018 Bittersweet Collection”, low tech innovation for a happier Mexican ice cream life. Each flavor seeks to achieve the perfect balance between taste and humor.