Labatt is launching a new qualityâfocused extension of its campaign that was introduced last year. The spot will be running nationally during the NHL Playoffs and the Stanley Cup. Over the last year, Resource/Ammirati NY has taken Labatt Blue and its iconic Bear to thrilling new places with the "Get Undomesticated" campaign.
Title: Get Undomesticated
Brand: Labatt Blue
Media: TV
Category: Alcoholic Drinks
Agency: Ammirati
Geo: United States
Advertised Brand: Labatt Blue
Advert Title: “Get Undomesticated”
Agency: Resource/Ammirati New York
Agency Website: www.resource.com
Creative Team:
Gabriel Miller - President – Resource/Ammirati NY
Kristen Rumble - EVP Brand Strategy
Todd Wender - Executive Creative Director
Rory Braunstein - Group Creative Director
Andrew Haynes - Art Director
Michael Gil - Copywriter
Chip Coderre - Account Director
Mara Spece - Senior Account Executive
Francis Brown - Assistant Account Executive
Kate Treacy - Executive Producer
Vincent Lin - Producer
Steve Gaskill - Director of Project Management
Michael Troast - Director of Print Production
Kevin Gillespie - Senior Production Designer
Michael Foss - Production Designer
Giles Hendrix - Executive Director, Interactive
Nick Kinling - Interactive Producer
Production Company: Ranch Exit Media (Director: Chris Patterson)
Music Supervisor: Good Ear Music Supervision
Color Correct: Color Collective (Colorist: Alex Bickel)
VFX/Editorial: AMMO Productions (Editor: Nathan Scholtens)