Alternative title: Lala Mundial
Brand: LALA
Marketing Director: Jorge Ramos
Marketing Team: Marina Lopez / Georgina Arambula
Digital Team: Alejando Aleman / Hugo Cabrera
Agency: CIRCUS
CEO: Ignacio Liaudat
Head of Creative: Dauquen Chabeldin
Creative Directors: Roberto "Gallego" Gabian / Santiago González
Digital Planner: Rene Molina
Head of Accounts: Agostina Causarano
Agency Producer: Maia Liaudat
Production: HABITANT
Director: Rodrigo Madrazo
Photographer: Galo Olivares
Executive Producer: Jorge Berrospe
Executive Coor.: Marelia González
Editor: Aaron Durán León
Postproducer: Aaron Durán León
Post Study: The Workshop
Management Assistant: Alfredo Sánchez
Art Director: Juan Carlos del Torno
Line Producer: Juan Carlos García
Gaffer: Lucio Gutiérrez
Music: Stock
Audio studio: Bias
Published: April 2018
Synopsis:
This World Cup, there is a special occasion.
Due to the time difference between Mexico and Russia, the games of the upcoming World Cup will take place in the morning (Mexico time) - the perfect time for Milk consumption. That's why Lala, leading Mexican milk and dairy products company, and Circus bring a new proposal to have on the table of the tournament: enjoy the games drinking milk, cold milk.In this spot, Lala and Circus propose the perfect companion to enjoy every game, no matter how early they are broadcasted: a Six of Lala milk.
"The starting point for this campaign is the fact that the games during this World Cup will take place in the Mexican early morning and the importance of milk during the breakfast routine. In this spot, Lala proposes a new way of consuming milk which allows the football match drinking rituals to be maintained while respecting the consumers’ morning habits," said Ignacio Liaudat and Dauquen Chabeldin, CEO and Head of Creative at Circus Mexico, respectively.