| Mena Cristal Awards 2013 | ||
|---|---|---|
| Arabic Culture | Arabic Culture | Emerald (Bronze) |
LBCi's Cheyef 7alak is a CSR campaign raising awareness and influencing behaviors for a social change, one topic at a time. Discrimination comes as a follow-up to the corruption and traffic themes, denouncing the intolerant conduct of the Lebanese citizens, brainwashed from their early years.
Campaign: Cheyef Halak Discrimination: Religion
Advertiser: LBCI
Agency: Impact BBDO Beirut, Lebanon