LICRA Film NEW WEAPON by Publicis Conseil Paris

The Film titled NEW WEAPON was done by Publicis Conseil Paris advertising agency for subbrand: LEAGUE AGAINST ANTISEMITISM & RACISM (brand: LICRA) in France. It was released in Sep 2011.

LICRA: NEW WEAPON

Media
Released
September 2011
Posted
September 2011
Market
Production Agency
Creative Director
Copywriter
Art Director
Account Supervisor

Credits & Description:

Category: Public Awareness Messages
Advertiser: LICRA
Product/Service: LICRA
Agency: PUBLICIS CONSEIL
Production Company: PARTIZAN MIDI-MINUIT, Paris, FRANCE
Chief Creative Officer: Olivier Altmann
Executive Creative Director: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Pascale Gayraud
Agency Producer: Pierre Marcus (Wam)
Account Supervisor: Gaelle Morvan
Advertiser's Supervisor: Alain Jakubowicz/Gerard Unger/Pierre Fournel
Producer: Frederic Genest
Director: Herve Plumet
Sound Design/Arrangement: Wam
Post Production: Sophie Fourdrinoy - Royal Post/Wam
Music: Title "in D#5"/Sylvain Rebut - Minotti Aka Arandel Et Nicolas Ginet Aka Nicolas Colas
Account Manager: Gaelle Morvan
Director Of Photography: Damien Morisot
Account Manager: Gaelle Morvan
Director Of Photography: Damien Morisot

English Description
The campaign's main focus is to raise awareness about the emergence of violent and radical
websites that pose a real threat to those targets considered 'fragile' and impressionable such
as children and young people.
Although the Internet represents real progress in our lives today, we must nevertheless remain
vigilant, because it is also a space where all extreme and therefore potentially dangerous
opinions can be expressed.