If only cancer could raise in real life as much as it collects in the Hollywood movies. "The Real Life" is a series of real videos for the League Against Cancer by Y&R Lima.
Media: TV, Internet
Category: Charities & appeals
Agencia: Y&R Peru
Client: League Against Cancer
Campaign: "The Real Life"
Executive Creative Director: Flavio Pantigoso
Head of Art: Tin Sánchez
Creative Directors: Jorge Soto, Charlie Valderrama
Copywriter: André Toledo
Art Director: Jorge Rocca
Managing Director: Eduardo Grisolle
Account Director: Manuel Ahumada
Account Executive: Gabriela Misari
Agency Producer: Elena Monteverde
Production: Patria
Director: Tito Köster
Assistant Director: Leonardo Amador
Executive Producer: Marissa Nuñez
Make-up: Narda Aguinaga
Line Production: Imabri Producciones
Editor: Pedro Zamalloa
Audio: Kazoo
Direct Sound: Mario Rivas
Audio Post Production: Sergio Barrera