Leaps: Leaps

Credits & Description:

Media: Interactive
Category: Other
Client: Leaps by Bayer
Agency: TLGG GmbH
Production: Bears Calling GmbH
Country: Germany
Director: Paul Gerwien
Producer: Björn Krüger
Executive Producer: Anna Honerlagen
DoP: Mathias Schoeningh
1st AD: Tirso Diaz-Jares
Service Production: El Pariente
Postproduction
Editor: Jacob Ipsen
On Set Supervision: Time Based Arts
Post Production Berlin: PostPro Berlin Media
Colorist: Philipp Orgassa @ Arri Mitte
Additional VFX Artist: Tonio Freitag & Vincent Langer
VFX-Postproduction
brickbeach postproduction
Executive Producer & VFX Supervisor: Thorsten Rutz
Art Direction: Michael Misinski
CG Environments: THE SCOPE
Executive Producer: Faruk Heplevent
Additional Music & Sound Design: De Falcon
Leaps by Bayer, a bold new initiative for breakthrough innovations in the life sciences, launches this week via TLGG GmBH, with a 90-second intro film starring pro skaters Aaron 'Jaws' Homoki and Ali Boulala, and featuring a voiceover from skateboarding legend Tony Hawk. Berlin-based musician Paul Kalkbrenner produced the exclusive background track. The film was shot in the largest salt flat in the world, Bolivia's spectacular Salar de Uyuni. Paul Gerwien of Berlin-based creative production house Bears Calling
Axel Bouchon Bayer AG Client
André Guillaume Bayer AG Client
Aaron "Jaws" Homoki non Lead Role
Ali Boulala Word of Web Lead Role
Tony Hawk Tony Hawk Inc. Voiceover Artist
Paul Kalkbrenner Paul Kalkbrenner Composer of Soundtrack
Paul Gerwien Bears Calling Director
Anna Honerlagen Bears Calling Executive Producer
Mathias Schöningh Freelance Director of Photography
Björn Krüger Freelance Producer
Tirso Diaz-Jares Freelance 1st AD
Jacob Ipsen Firsteight Editor
Carl Seiffarth PostPro Berlin Media Post Production Berlin
Philipp Orgassa Arri Berlin Mitte Colorist
Thorsten Rutz brickbeach postproduction Executive Producer
Pablo de Falcon De Falcon Music & Sounddesign
Faruk Heplevent The Scope CG Environments
Esteban Barriga Prado El Pariente Service Production Bolivia
Julian Glöckner Skynamic GmbH Drone Camera
Timo Heuer TLGG Digital Agency
Judith Schmalzhaf TLGG Digital Agency
Max Orgeldinger TLGG Digital Agency
Christina DiPhillips Critical Mass Experience Design Agency
Conor Brady Critical Mass Experience Design Agency
Felice Archbold Critical Mass Experience Design Agency
Priscilla Gomez Critical Mass Experience Design Agency
Entry Summary
Instead of using models or actors, the film uses the two actual skateboarders famous for the original Lyon25 story: Aaron „Jaws“ Homoki and Ali Boulala. The voice-over is from skateboarding legend Tony Hawk. Berlin-based techno-icon Paul Kalkbrenner produced the exclusive background track called Schlœribus.
Effectiveness
A more natural or motivated approach to lighting meant it was extremely important to scout or plan the shoot accordingly. And the remote location also meant, that we couldn’t have the normal infrastructure of a commercial shoot you would expect in a big city. We chose a handheld feel with anamorphic lenses to capture the performance of these two.
Brief Explanation
In 90 seconds, the film revives the epic story of the “Lyon 25”, a staircase in Lyon, France, 25 steps high, that pro Skateboarder Ali Boulala tried to leap in 2002. And failed. His attempt inspired 13-year-old skateboarder Aaron “Jaws” Homoki. Over a decade later, in June 2014, during his initial attempt, Jaws snapped his board and tore his MCL. Then, in October 2015, after a long and painful recovery, he did what many thought was impossible: he finally landed it, 13 years later.
The film ends with the question what a similar Leap of faith would look like in science. This is the question that Leaps by Bayer intends to answer.
Audience
„Leaps by Bayer“ is a visionary initiative trying to conquer ten huge challenges facing humanity, e.g. cure blindness in children, cure life-threatening bleeding disorders, cure heart disease in children, rebuild heart muscle. The campaign supports the initiative to achieve breakthroughs that could fundamentally change the world for the better.